Visitor AttractionsExpo 2025

Pulsations

Location
Osaka
Client
Pavillon France - Expo 2025
Surface area
1560m²
Completion date
2025
Making hearts beat

Our studio created the permanent exhibition for the France Pavilion at Expo 2025 in association with visual artist Justine Emard.

Pulsations is an immersion in the spirit of France, under the unifying theme of the pulse as the common denominator between humanity, technology and nature.

An invisible force

Justine Emard drew inspiration from the Japanese legend of Akai Ito, the red thread of fate, to develop the concept for the experience around the theme proposed by France: “A hymn to love.” Legend has it that an invisible thread tied to our little finger connects us to another being and sets our fate. The legend enabled our team to develop experience principles along several distinct lines: the red thread, the hand and the beating heart.

Our team reimagined the definition of the hymn, a unifying song, by creating a new hymn to love in the form of a contemporary electronic remix. The design of the exhibition is embodied in the idea of the pulse – not only the biological rhythm of the heart, but a musical rhythm that synchronizes all of the experience’s different spaces.

Julien Lanoo

Pavilion’s architects: Coldefy and Carlo Ratti Associati

Justine Emard
Justine Emard
Julien Lanoo
Justine Emard
Justine Emard
Julien Lanoo

In short

The World Expo is taking place from April 13 to October 13, 2025, in Osaka. In just one month since opening, the France Pavilion has welcomed over one million visitors!