The GSM Project history

With a history going back 60 years, GSM Project is a pioneer in the field of exhibition design and production. We believe that each project is a collaborative exploration leading to a unique outcome, and the results speak for themselves. Our portfolio is a rich and varied collection of international exhibition environments that crosses mediums and spans disciplines.


Montreal's first multidisciplinary design firm

GSM can be traced back to Jacques Guillon Designers, Inc., the first multidisciplinary design office in Canada, founded by architect Jacques Guillon in 1958. The firm participated in numerous landmark projects in various fields, including the signage and metro cars for Montreal’s metro system and several thematic pavilions at Expo 67 in Montreal. These projects attracted to the team the talents of Morley Smith, industrial designer in charge of the design of Montreal Metro cars, and the Swiss graphic designer, Laurent Marquart. Together, they added exhibition design to the repertoire of this versatile company. The team was completed by a fourth associate, Roger Labastrou, a Swiss architect in charge of the interior design department.


The Jacques Guillon Cord Chair

A Canadian classic

Constructed in a solid maple wood frame and finished with either a walnut wood veneer or black lacquer, the chair’s material integrity is true to Jacques Guillon’s authentic design. The seat and back are fully strung in either white or black 8-strand braided cord.


Montreal Metro system

GSM designs the cars and logo for Montreal's new metro system


Interior design for Habitat 67

GSM designs interiors for Habitat 67 and a number of thematic pavilions at Montreal's legendary World's Fair.


Taxi! Taxi!

GSM dreams up the GSM Taxi : practical, acessible, and iconic


Le Méridien Hotels

We'll take an Old Fashioned please, bartender!

GSM Project created the interior design of Le Méridien Hotels in New York, Houston, San Francisco and New Dehli.


Expo 86

GSM is at another World's Fair with the Canadian Pavilion at Expo 86, Vancouver

It was the second time that Canada held a World's Fair, the first being Expo 67 in Montreal (during the Canadian Centennial). It was also the third World's Fair to be held in the Pacific Northwest in the last 26 years as of 1986 and as of 2016 it still stands as the latest World's Fair to be held in North America.


New office in Singapore

GSM opens its Singapore office and oversees the installation of the Asian Civilisations Museum

Meet the team