In view of the pandemic, the exhibition revolves around the four main themes of faith, beauty, love and hope, which embraces empathy, resilience, amazement, fear, joy, consolation, connection and many more states. Our team captured the essence of the themes through a colourful and emotional identity, inspired by cinema and stage performance.
The brief given was for the exhibition to be “heart-achingly beautiful”. As this was not a show like any other, our team decided that the design needed to be something unconventional as well. Instead of the usual spotlight on the artefacts, the design was instead centred around evoking and bringing out the emotions of faith, beauty, love and hope. Each emotion was paired with a specific colour and its corresponding graphic representation.
We carefully selected a design that we knew we could execute in the limited time and yet still deliver on the client's brief - a bold exhibition that moves you! The outcome was an immersive design — through sightlines, vibrant colours and ceiling-high graphic banners — and also a reflective and yet hopeful exhibition.