In 2017, the Bank of Canada moved its permanent visitor centre into a new home, and with it, into a new identity. Formerly the Currency Museum, the new Bank of Canada Museum in downtown Ottawa has reopened its doors with a brand new mission. Today, it goes beyond the collection to bring the work of the Bank to Canadians of all ages by demystifying its key functions and interpreting Canada’s monetary heritage.
GSM Project was mandated to oversee the design, interpretive planning, and build of the brand new permanent exhibition. To do this, we began with one clear mission: to create a visitor experience that would explore three simple questions — What is the Bank of Canada? What does it do? And why does it matter to me?