Brand ExperiencesCorporate


Abu Dhabi, United Arab Emirates
Advanced Technology Investment Company
Surface area
240 m² / 2,584 sq ft
Completion date

The Advanced Technology Investment Company (ATIC) was established in 2008 with the mandate of creating a global technology portfolio and diversifying the Abu Dhabi economy.

The ATIC Experience, a multilingual permanent exhibit inside ATIC’s iconic headquarters in Abu Dhabi, elegantly documents not only the company’s technical prowess in the field of semiconductor fabrication but also ATIC’s social mission and the history of microelectronics in general.

The key role of semiconductor

Using the latest interactive media, the experience also provides insight into the key role that semiconductor fabrication is playing in delivering Abu Dhabi’s 2030 economic plan. Designed to be inspirational and inviting, the ATIC Experience is intended for visitors with various levels of experience in the semiconductor industry, from students to business leaders and everyone in between.


GSM Project worked closely with ATIC and Aya, an Abu Dhabi-based creative communications firm, to create this project that celebrates the company’s important role in the rapidly developing Emirate.