Analytical and clever, Maude is the head of our content team and a Museologist by trade. With incredible focus and a deep understanding of an exhibition’s subject matter, she weaves artefacts, archives, facts and stories into a narrative that guides our design team.
As much as the work of a content creator can sometimes be quite solitary, my work here at GSM is actually very collaborative. Depending on the project I’m working on and the subject matter, I get to meet with experts of all kinds; engineers, scientists, museum curators. The list goes on. Through our conversations, they share their passion, knowledge and a great amount of content. Then it’s my job to dissect it and transmit the key messages and concepts to my team. That’s why most of my days are filled with meetings. Content is at the heart of everything we do. It’s a big responsibility, but at GSM, all projects are truly a team effort and that’s what makes my days so interesting.
The first time's always special. What was your first GSM project?
My first experience with GSM was truly unforgettable. I was sent to Singapore on a 9 month contract to work with our local team. During my time there, I participated on the redesign of the permanent exhibition at the Lee Kong Chian Natural History Museum. During my stay, I discovered Singapore’s rich and eclectic culture and the project gave me a chance to learn a lot about South-East Asian wildlife. !
Let's say you could trade jobs with anyone at GSM. Who would it be and why?
I’d definitely trade with one of our Creative Directors like Geneviève Angio-Morneau or Laurence Pasteels. They’re really able to grasp a project’s creative potential, understand the needs of a client, and rally the troops around a strong concept. An exhibition is almost like an orchestra; you need a conductor to form a harmony.
You're alone on a desert island with one GSM project. Which one, and why?
Lest We Forget, a temporary exhibition in Abu Dhabi that presents family photos, works of art and the oral histories of students of Sheikh Zayed University in the United Arab Emirates. The exhibition is anchored in Emirati culture but also explore universal themes like memory, family and identity. Although seemingly modest in comparison to some of our larger scale projects, Lest We Forget had an incredible impact on both visitors and those who participated in the creation of the exhibition.