A visit to the museum in the 21st century seems to be about more than just art; it’s an opportunity for visitors to become the star of the show. With immersive installations on the rise, offering the perfect backdrops for selfies, the question remains: are these exhibitions ultimately being designed for social media?
Branded environments that are more than just logos and hashtags
Sometimes, companies create branded experiences that end up being nothing more than a placeholder for a logo and some hashtags. These environments often do little for consumers nor make a brand more meaningful. Fast Company asked the honorees in the Branded Environment category of the 2017 Innovation by Design awards to break down what exactly makes a branded experience truly impactful.
Collecting artifacts as history unfolds before our eyes
In an era of intense strife in America, “rapid response collecting” has become an important tactic for museums looking to record and preserve history right as it happens. Curators at the National Museum of African American History and Culture are doing just that, going to the heart of protests all around the country to collect objects, testimonies and footage. Today, history is not just what happened decades ago, it’s what happened yesterday, too.
The first step in facing a design challenge: build team understanding
To tackle big design challenges and solve problems efficiently, Google Ventures Design Studio developed and published a guide to “design sprints”. The first step: fostering a mutual understanding among all team members and encouraging a beginner’s mindset to find fresh solutions. Check out the step-by-step guide published by Fast Company!
The Bilbao effect: how the Guggenheim sparked a global craze
When the Guggenheim in Bilbao, Spain, designed by architect Frank Gehry, opened 20 years ago, it made the city world-famous, drawing in hordes of visitors and bringing with it economic prosperity. The “Bilbao effect” is the name attributed to a phenomenon “whereby cultural investment plus showy architecture is supposed to equal economic uplift for cities down on their luck”. But is it likely that another oddly-shaped building will bring this kind of success again?