COC opens its doors to the Canadian Olympic Experience, designed and produced by GSM Project

GSM Project laid out the narrative of this Olympic experience throught three distinct spaces, evocatively neamed "My Profile", "Their Journey", and "Our Moment". In the first zone, visitors can find out their athletic profile and participate in interactive installations while trying different Olympic disciplines.

In “Their Journey”, visitors can learn about the athletes’ road to the Olympics, including their mental and physical preparation and the failures and successes along the way. The second exhibition space also celebrates great moments in Canadian Olympic history and honours Canada’s homegrown athletes with a wall of video archives and statues representing our Olympians in action.

In the “Our Moment” space, visitors are transported to an Olympic stadium, where they can get a first-hand idea of what athletes feel in the moments leading up to their Olympic events.

“We integrated the emotional, interactive and informational aspects of the Olympic experience to really bring it to life for visitors. The interactive journey we created will let visitors immerse themselves into the reality of Olympic athletes throughout their process from mental and physical training all the way to their ultimate glory,” explained Yves Mayrand, President and Chief Creative Officer at GSM Project.

About the Canadian Olympic Committee:
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and give their everything every day. The backbone of Canada’s Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.

About GSM Project
GSM Project specializes in the creation and production of visitor experiences. Based in Montreal, Canada, since its founding in 1958, the company also has offices in Dubai and Singapore and collaborates with a wide range of clients all over the world to create immersive, educational, and fun experiences. GSM Project has designed exhibitions for major museums across the globe, such as the National Museum of Singapore, the Canadian History Hall in Ottawa (Canada), the Anchorage Museum (Alaska, United States), and the Museum of Civilization in Quebec City (Canada).
More information available at gsmproject.com

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Media contacts:
Josh Su, Coordinator, Communications
Tel.: 416-324-4303 / Cell: 647-464-4060 / Email: jsu@olympique.ca

Photi Sotiropoulos, Director, Communications and Media Relations
Tel.: 416-324-4298 / Cell: 416-476-9174 / Email: psotiropoulos@olympique.ca

For GSM Project:
Bridget Ann Peterson
Massy Forget Langlois public relations
Tel.: 514-842-2455, ext. 26 / Email: bapeterson@mflrp.ca

Bertrand Legret
Massy Forget Langlois public relations
Tel.: 514-842-2455, ext. 15 / Email: blegret@mflrp.ca