+1 at our Paris studio!
In 2018, our development director, Fabien Lasserre, launched the Paris branch of GSM Project with one clear goal in mind: to promote our studio’s innovative exhibit design and visitor engagement approach to French museums and cultural institutions.
In just a few years, Fabien has helped GSM gain a firm foothold in France with three exhibition openings and several more projects in the pipeline, plus countless competition entries, planning studies and submissions.
To meet the growing demand, GSM is proud to welcome Laure Cheung to its Paris studio. A seasoned exhibition designer and project manager, Laure will apply her talents in managing projects from the concept and development phases through to on-site installation.
Fabien will continue in his role as development director for Europe and the Middle East, while Laure will manage the Paris studio. Together, the dynamic duo will help to grow GSM’s Paris studio, strengthening relationships with our clients, partners and suppliers in France and around the world.
About Laure Cheung and Fabien Lasserre
Laure Cheung is an interior designer by training with over 20 years of experience in developing and managing large-scale cultural projects for design firms in France and the United Kingdom. She has worked on projects at the Cité du Vin in Bordeaux, Lascaux IV in Montignac, the PRESSORIA (an immersive, sensory tour of champagne) in Ay, the Musée national de la Marine in Paris, and The Royal Institution in London, to name a few. Actively involved in issues concerning exhibition designers in France, Laure sits on the board of directors of the Association Scénographes.
Fabien Lasserre is an architect who worked for architectural firms in France and Canada for close to ten years. He joined GSM’s Montreal studio in 2013 where he was involved in several large-scale projects, including the renewal of the At The Top visitor experience at Burj Khalifa and exhibitions at Al Shindagha Museum in Dubai, as well as the Canadian History Hall in Gatineau and the Canadian Museum of Science and Technology in Ottawa. In his current role as project director based in Paris, Fabien is in charge of developing and overseeing GSM’s mandates in France. Since 2023, he has led the design of the permanent exhibition for the France Pavilion at Expo 2025 Osaka.
GSM in brief
GSM was founded in Montreal in 1958 by an interdisciplinary, international team dedicated to design excellence in the exhibition space and beyond. After more than 65 years and 1000 projects in over 120 cities around the world, GSM’s network now includes offices in Paris, Singapore, and Dubai.
In France, GSM recently designed the permanent exhibitions for the Cité du Vitrail in Troyes and the Cointreau Distillery in Angers. In 2023, GSM was chosen to lead the experience and scenography of the France Pavilion for Expo 2025 Osaka.