27-08-2018

Wow vs. why — Our approach to exhibition technologies

GSM Project

Visitors interacting with an exhibit at the new Bank of Canada Museum.

“We can’t use consumer-grade technology when designing public exhibitions. It becomes outdated very quickly.”

Nathanaël Meyer

Head of Design

“We hide the technology so that visitors aren’t left pondering how it’s working, but can really experience the content intuitively in terms of interactivity, images and sound.”

Pierre Leduc

Head of Audiovisual and IT

“We look for the means to fit the content and not the opposite.”

Nathanaël Meyer

Head of Design

“If we haven't chosen the right technological elements, then the content won’t flow. And vice versa, if the content isn’t good, even if we have the greatest equipment in the world, it won’t be interesting for visitors. A great experience has to be a combination of both.”

Pierre Leduc

Head of Audiovisual and IT

GSM Project

The new Burj Khalifa lobby and interactive video wall.

GSM Project

ExpoManager allows for easy content management and updates.

GSM Project

An interactive model of the Burj Khalifa tower in the new lobby.

“You don’t perceive the technology. You can’t see it. You don’t even feel like looking for it, it’s perfectly integrated into the environment.”

Nathanaël Meyer

Head of Design

GSM Project

LEDs suggest the shape of the former buildings.

GSM Project

The Tellscope™ in action at Burj Khalifa, Dubai

“Technology can be very attractive, but the goal always remains the visitor experience — the means must follow the message.”

André Lavallée

Head, Exhibit and Scenography