The heat is on: A growing design and cultural scene thrives in Dubai

Eve-Lyne Cayouette Ashby

Eve-Lyne Cayouette Ashby in the Mleiha desert, near Dubai.

“You don’t have a wide pool of academics who have been writing and researching and debating their findings for decades, so you have a limited number of documents and publications, scholarly articles that are valid that you can refer to.”


The Etihad Museum, left, and Dubai Opera House, right.


“Emirati culture and history is beautiful, diverse and fascinating, yet most visitors are unaware of it. The Emirates really want to fight this cliché, they want to prove that they have a culture, they have traditions, they have been around for hundreds of years.”

Exploring the City Walk neighbourhood of Dubai, left, and the Mleiha Archaeological Centre, right.

Eve-Lyne Cayouette Ashby

“It’s extremely inspiring to work with Emirati clients because they have crazy ideas and they just go for them.”

“For GSM this is a magical match because this is how we think. We like being creative and having crazy ideas and making it happen.”

Dubai Media Office

Construction work progress at Expo 2020 site in Dubai as of February 2018.

“The first time I went to Dubai, I got the feeling that this is the centre of another part of the world, the way we might think of New York or London in the West.”

Eve-Lyne Cayouette Ashby

Alserkal Avenue